Learn to brew coffee the way Café Coffee Day does and bring home  the freshness & aroma of your favourite beverage

Bay News Network, Visakhapatnam: ‘Coffee Festival’, a consumer connect initiative from Café Coffee Day (CCD), India’s largest retail chain of coffee cafés, has started in the city on Monday and will go on till 16th August 2012. In an endeavour to share the art of coffee making with its consumers, CCD has organized ‘Coffee Festivals’ at three of its cafes in Vishakhapatnam namely MVP Colony café, Spencer’s hyper market café and Vizag Central café. Consumers can walk into any of these outlets and learn how to make a cuppa using simple coffee making tools like the plunger and stovetop espresso right in the comfort of their homes. Another innovative offering that serves a cup of brewed drip coffee at home is the ‘Drizzle’. Simply open and place the specially designed Drizzle bag in a cup of hot water and in a few minutes you can take in the delight of coffee into your senses. A first look of the ‘Coffee Festival’ was held at the CCD outlet at MVP Colony.

Kick starting the ‘Coffee Festival’, Sam Rozario, Coffee Evangelist at Café Coffee Day showcased the fine art of coffee making while sharing the many interesting facets of coffee. Speaking on the occasion he said, “Today coffee drinking is becoming more and more a part of our daily lifestyle and the requests we receive to learn this art is testimony to this trend. Coffee drinking is at the center of several conversations be it in cafés or at home. The coffee festivals are our attempt to help consumers indulge in this fine beverage and take back a part of the café experience home with them.”

Consumers can now purchase their home coffee making kits, comprising of coffee making machines and coffee powders to enjoy a similar taste like in the cafés at home from any CCD outlet in the city.

The Amazing Coffee Beverage

Coffee is one of the select drinks that has universal appeal and is the world’s second most popular drink after water. It is a sure pleasure giver, no matter when, where, or how it is consumed and has the great ability to mesmerize the mind and tantalize the taste buds. Coffee is without doubt social glue and indeed the ‘elixir’ of life…. It is the best known stimulant to begin your day.

The culture around coffee drinking and coffeehouses dates back to 16th century Turkey, where coffeehouses were traditionally social hubs, as well as artistic and intellectual centers. Even those who were not coffee lovers would spend time in coffee houses just to enjoy the atmosphere. Over the years, a revival of this culture has been seen in our country and is moving into homes as well. Today, coffee drinking in India has matured from the cappuccinos and lattes to consumers enquiring about and appreciating the darker espressos.

About Café Coffee Day:

Café Coffee Day is a part of India’s largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL), the first to roll out the ‘coffee bar’ concept in India with its first café in Bangalore. Café Coffee Day serves the coffee it grows on the 7400 acres of its own estates plus another 2500 acres of managed estates, the group also sources coffee from 11,000 small growers, making its holder the largest individual coffee plantation owner in Asia, this in addition to being India’s only vertically integrated coffee company. Café Coffee Day’s menu ranges from signature hot and cold coffees to several exotic international coffees, food, desserts and pastries. In addition, exciting merchandise such as coffee powders, cookies, mugs, coffee filters, etc. are available at the cafés, according to a press release.