Entries invited for LMAAGS awards

Posted by baynews on Aug 26th, 2014 and filed under Vizag Special. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

Visakhapatnam: Population First announces call for entries for the sixth Laadli Media and Advertising Awards for Gender Sensitivity – Southern Region. The Southern Region Awards are open to advertising and media professionals/freelancers from Andhra Pradesh, Andaman and Nicobar Islands, Karnataka, Kerala, Lakshadweep, Puducherry, Tamil Nadu and Telangana. The entries should be published/broadcast between 1st July 2013 to 30th June 2014. The last date for receipt of entries is 31st October 2014.

The Laadli Media Awards were instituted in March 2007 as a Mumbai centric event and were subsequently taken to the National level with the support of the UNFPA. These Awards have been instituted to acknowledge, highlight and celebrate the commendable efforts undertaken by Print and Electronic media (TV, Radio and Web) and Advertising Agencies, to promote gender sensitivity as an integral part of their work..

The entries for the Awards should: Analyze policies, programmes and laws from a gender perspective, Highlight influence of gender perceptions on the functioning of police, judiciary, administrators and other service providers in the implementation of laws and programmes, Challenge gender stereo-types by focusing on men and women who are redefining their gender equations- e.g. Changing work participation patterns of men and women, changing work distribution at home between men and women etc, Analyze the social, religious and economic factors that promote gender inequality and gender violence, Report on current events from a gender perspective – e.g.: disasters, communal riots, elections, sports events etc, Create awareness about pre-birth sex selection and other acts of gender discrimination and violence, Interpret research, reports, documents e.g. census, economic survey, budgets etc. from a gender perspective and Voice the experiences of survivors of gender violence.

News Reports, features/articles, editorials, Op-eds, investigative reports, Columns and Campaigns, Topical issue based programmes, series,radio plays from print and electronic media and ads and jingles from the advertising agencies for products, services and public service announcements as also features, social media campaigns from web media are considered for the awards .Multiple entries, even across categories, are encouraged from individuals and media houses (group entry).

The winners will be chosen by a jury comprising of eminent personalities both from the media and social sector. The awards ceremony for the Southern region will take place in Vishakapatnam.

Laadli, a term of endearment meaning ‘cherished daughter’ in Hindi, is a campaign by Population First, a Mumbai-based NGO working on health, population and women’s issues. Laadli is a comprehensive communication campaign aiming to promote a positive image of women and girls in society. by changing the stereotypical mindsets that undervalue women.

Laadli Campaign works with communities, colleges and media towards breaking gender barriers and bringing about gender equality in society. Laadli media advocacy includes a number of activities viz., Media fellowships, gender sensitization workshops for working and student journalists, interactive sessions with Creative Directors of TV Channels, Ad analysis with advertising professionals.

In the year 2012-13 a combined event for Southern and Eastern Region was held at Hyderabad. The Awards were presented, among others, by Chief Guest Chandra Kumar (Honorable High Court Judge). Thirty media persons from the Southern Region were felicitated at the event.

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